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by companies that really have a knack for understanding search engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce the search words? >> one of the things google keeps very much under lock and key is how it handles its search algorithm, so there's a lot of very calculated tweaking going on there and a lot of that is absolutely not open to the public. >> then they've got the psychic i'm feeling lucky button, too. so they have to be thinking what you're thinking, exactly what you want, so that has to be right. >> absolutely. and i think google has something at stake here because these companies have figured out how to gain its algorithm and get higher rankings. i
products so we didn't have any repeat business. that's one thing. and we also didn't do any search engine optimization, search engine marketing to read some of the stuff you do to market a side as you probably all know is a competitive environment. you have to put in some money to get some money. we were among the other competitors as well as you can see from the top. there is another facebook site that uses a bit more aggressive marketing i would say. and we were not prepared to do that at this point. the bottom picture shows a baby when it comes to misleading marketing i draw the line with babies. i have a nine month old, so i wouldn't do that. we had competition, and that's why we think we have low traffic and there are other sites available. so, some lessons we can learn. primary findings from the study are coming in its preliminary study so we would like to follow it with additional more analytical studies this is more of a descriptive study is that it's possible with little experience, academics not necessarily we are not computer scientists, so it was possible with very little expe
.e.o. strategist, 1.7 seekers for every job opening for $70,000 opening. >>guest: a strategist is search engine optimizing, there is no bachelors, so this is the type of job people who are looking to restrain themselves, there is a lot of information online, and a lot of companies looking for people with the skill set to help market their business in digital age. molly: and truck drivers. >>guest: yes, truck drivers that was a surprise on this list but in a lot of ways it makes sense. lots of goods need to be shifted and the great thing about people looking to reskill themselves, a truck driving, commercial driver's license can be earned this six weeks by schools that provide job placement assistance >> and a lot of people perked up when they thought they could be quaffed. where can people go for more information? >>guest: we have thousands of these jobs available from the police officers who are looking to hire, and what we also have is our supply and demand section helping employers zero in on the markets where can they fine the hard to recruit tall end. molly: thank you, hope, for the tips o
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